Cookies policy

EUROPCAR may use "cookies" when the user browses the Website. "Cookies" are files sent to a browser through a web server to record the user's browsing data on the Website.

Terms

Europcar collects information about your device through the use of cookies and similar technologies.

Cookies and other similar technologies are pagers that are stored on your device when you visit our website ("cookies").

This policy (the “cookie policy”) wants to describe the different types of cookies that are used in connection with the Europcar website (www.europcar.com.mx).

This cookie policy is complemented and should be read in conjunction with Europcar privacy policy, which you will find here (https://www.europcar.com.mx/aviso-de-privacidad.php).

What type of cookies does Europcar use and why?

Europcar uses different types of cookies for the following purposes:

  • Essential cookies: these cookies are strictly necessary for the proper functioning of our website. Without these cookies, you would not be able to use our site;
  • Functional cookies: Europcar uses these cookies to give you access to certain functionalities of our website, in order to facilitate and improve your browsing experience and your selection of products / services;
  • Analysis cookies: these cookies allow Europcar to analyze how our customers use our website in order to improve quality and navigation.;
  • Advertising cookies: Europcar and our marketing agencies use these cookies to measure the effectiveness of our media advertising campaigns.
  • Visiting and tracking cookies: Europcar and our partners use these cookies to track the path visitors use to navigate the website.

Below you will find detailed information about the purposes for which Europcar uses cookies.

Essential cookies

These cookies are essential for Europcar to guarantee the proper functioning of our website and the security of its environment. Without these cookies we would not be able to memorize your choices and the information you provide us during the reservation process on our website and we would not be able to proceed with your reservation.

This is why, Europcar collects information about: the details of your choice during the booking process (e.g. regarding the vehicle, location, etc.); the information necessary for your reservation (the rental office, the date of collection and return, type of vehicle, etc.).

Europcar

Session

No

These cookies are essential for Europcar International to guarantee the operation of the site and to monitor the reservation process made by customers.

TagCommander

Persistent

No

Functional cookies

Europcar uses these cookies to give you access to some functionalities of our website, in order to facilitate and improve your browsing experience and your selection of products / services:

Online chat to provide you with online assistance; record of your preference (language, rental office, etc.); classification of products / services according to various criteria (sales performance, most popular, time and place of the search, etc.). Following this purpose Europcar collects information about: the use of online chat; the choice you make regarding your navigation preference (e.g., language, rental office, etc.).

Tawk.to

Persistent

Yes

Analysis cookies

These cookies allow Europcar to analyze how our customers use our website in order to monitor the performance, improve quality and navigation.

Europcar International collects information about: the number of users who browse our website; the most visited Europcar website pages; the number of error messages that may appear when browsing; the loading time of our web pages; the country of origin of the visitors; the device / browser being used; the type of products / services purchased; the interactions in the tests that Europcar may carry out in specific sections of the websites (e.g., to calculate the number of visitors, the number of clicks, etc.); interactions with other customers comments (e.g., the number of comments by products, the number of visits of the comments, the purchases of products with comments, etc.).

Google Analytics

Microsoft Bing

Persistent

Session

Yes

Yes

Advertising cookies

These cookies are used by Europcar and our marketing agencies to measure the effectiveness of our media advertising campaigns.

Europcar collects information about: the number of users who browse our website; what advertising has been shown during your browsing; whether you have clicked on the advertisement or not; whether the advertised products / services have been purchased; sales statistics.

Facebook

Microsoft Bing

Persistent

Persistent

Yes

Yes

Visiting and tracking cookies

These cookies are used by Europcar and our partners to track the path visitors use to navigate the website.

Hotjar

Google TagManager

Persistent

Persistent

Yes

Yes

How long does Europcar keep cookies?

Europcar uses "persistent" and "session" cookies:

Persistent cookies remain stored on your device from one visit to another, until they expire or when you request their deletion;

Session cookies are temporarily stored on your device and are automatically deleted when you leave our website.

Below you will find a list of the "persistent" cookies used by Europcar and the corresponding retention period.

Essential cookies

Europcar

Session

1 hour

TagCommander

Persistent

13 months

Functional cookies

Tawk.to

Persistent

6 months

Analysis cookies

Google Analytics

Persistent

2 years

Microsoft Bing

Session

30 minutes

Advertising cookies

Facebook

Persistent

3 months

Bing

Persistent

1 year

Visit and tracking cookies

Hotjar

Persistent

1 year

Google TagManager

Persistent

3 months

Third-party cookies

Europcar uses third-party cookies, which are cookies used by third parties when you visit our website.

The third-party cookies used on our website are listed below:

Essential cookies

Europcar

TagCommander

N/A

Functional cookies

N/A

Tawk.to

Analysis cookies

N/A

Google Analytics

Microsoft Bing

Advertising cookies

N/A

Hotjar

Google TagManager

Visit and tracking cookies

N/A

Facebook

Bing

Europcar want to let you know about the fact that this cookie policy does not apply to the use of third-party cookies and that Europcar is not responsible for the use of information collected by third parties through such cookies. We recommend you check the privacy policies of these third parties to further understand the regulations applicable to the processing of your information.

Also, keep in mind that most Internet browsers offer the ability to block third-party cookies.

The information collected by cookies is transferred outside of Mexico?

Europcar want to let you know the fact that the information it collects through the use of certain cookies may be transferred outside of Mexico. This is because some of our providers maintain servers around the world for better quality of service.

As detailed in section A, this is the information collected through the following cookies: TagCommander, Tawk.to, Google Analytics, Microsoft Bing, Facebook, Bing, Hotjar, Google TagManager.

Europcar is not responsible for the compliance of these providers with respect to the transfer of data. We recommend that you review the privacy policies of these providers to further understand the regulations applicable to the transfer of your information.

How to manage your cookies?

You can enable or disable the use of cookies and request the deletion of this information at any time, using the site's cookie settings available here.

Subject to certain conditions, you can benefit from data protection rights with regard to the processing of your personal information, including with regard to cookies (for example, a right of access, rectification or suspension). You can easily accept or reject their use by choosing the appropriate options in the privacy center. You can also withdraw your consent and request the deletion of this information at any time.

You can obtain more information about these rights in the section of Europcar privacy policy dedicated to data protection rights, which you will find here (https://www.europcar.com.mx/politicas.php).

You can also manage the cookie settings in your web browser. For more information on how to manage your cookies through your browser, see the "Help" section of the specific browser or click on the corresponding link: Google Chrome, Microsoft Internet Explorer, Mozilla Firefox, Apple Safari.

Who should you contact when you have a question about the use of your cookies?

If you have any questions about Europcar use of cookies, please contact: [email protected].

Changes to this cookie policy

This cookie policy was last modified on November 1, 2021.

Europcar reserves the right to modify this cookie policy at any time.

If there is any change that affects the use of cookies on the Europcar website, this change will be communicated to you and Europcar will again ask for your consent through the site.

How to contact us? At the bottom of the web, you will find the option Contact us, where you will find our phones, emails and WhatsApp number.

+52(998) 884 3003

Subscreva a nossa Newsletter